About IMPULSE

Split Second Research’s IMPULSE test is an implicit test for analysing audio-visual content, such as TV adverts, radio adverts, movie trailers, programme excerpts, online videos, promotional videos, training videos, political speeches, and so on. It provides a moment-to-moment analysis of emotional reactions to the content. IMPULSE can read up to six different emotions during the same test.

A typical output is shown in the embedded link below. You can play, pause, rewind, restart at any time so that you can examine the emotional reactions to the video on a moment-by-moment basis. These are completely implicit reactions to the content.

CONTACT

Contact us and we'll get back to you within 24 hours.

info@splitsecondresearch.co.uk

+44(0)7878455944

www.splitsecondresearch.co.uk